See vimregex.
Change Case
:s/[A-Z]\+/\l& -- lowercase first letter with \l
:s/[A-Z]\+/\L& -- lowercase all letters with \L
:s/[a-z]\+/\u& -- uppercase first letter with \u
:s/[a-z]\+/\U& -- uppercase all letters with \U
Title Case
From :help case
:s/\v<(.)(\w*)/\u\1\L\2/g